Campaigns & Coalitions

A clean energy company wants to accelerate new standards, but incumbent players are dug in. Fortius maps the stakeholder landscape, identifies which players are movable, which environmental groups have credibility, and where labor and business can align, then orchestrates a coordinated campaign that makes the policy shift inevitable.

A healthcare innovation company has a model that disrupts incumbents, but entrenched players are lobbying hard against it. Fortius activates patient advocates, respected physicians, and health economists to tell the story of what the innovation means for access and health outcomes. What started as an industry fight becomes a movement.

A fintech company is facing a fierce campaign from finance incumbents that would regulate them out of existence. Fortius determines the credible voices that move policymakers—such as consumer advocates, small business owners, progressive economists, and subject matter experts—and builds a coalition that reframes the debate and changes the political center of gravity.

A company is making a strategic shift that’s right for the business but unpopular with a vocal constituency—raising prices on a critical product, closing a facility, shifting labor practices. Fortius lays out which stakeholder groups have legitimacy with that constituency, mobilizes them to explain why the decision matters, and builds enough credible support for policymakers to see it as necessary.