Alissa works alongside the digital team on campaigns across paid media and social platforms.
With a focus on data-driven strategy, Alissa analyzes performance data, optimizes targeting and messaging, and conducts audience and trend research to deliver actionable insights for clients, ensuring every campaign decision is backed by evidence.
Before joining our team, Alissa honed her skills managing programmatic advertising campaigns, where she developed a sharp eye for campaign execution and performance. Her experience coordinating across teams and platforms built the analytical foundation she brings to her work today.
Alissa holds a B.S. in Media Production, with a minor in Digital Media, from the University of Central Florida. Outside of work, Alissa spends her time at the boxing gym, combing through thrift stores, hiking, and listening to music on her record player.