Ashley helps clients navigate launches, announcements, thought leadership opportunities, and high-stakes moments with messaging, materials, and targeted outreach grounded in stakeholder insights and media analytics.
Ashley is strongest when a client needs to make a complicated story easier to understand. She uses media coverage analysis, audience signals, and issue context to surface core themes, tighten positioning, and turn internal priorities into messaging that can travel across reporters, customers, partners, and other stakeholders. Her work spans narrative refreshes, message development, media plans, and reporter-ready materials, giving client teams clearer ways to explain what they do and why it matters.
Before Fortius, Ashley was an account manager at Segal Communications, where she built communications plans, led media outreach, and served as a client liaison. Earlier, at New Era Communications, she developed messaging and campaign strategy, turning product launches and review programs into media-ready narratives. Those roles built the client management, campaign planning, and reporter-relations foundation she brings to Fortius today.
Ashley holds a B.S. in Communication, with a minor in Marketing and Advertising Management, from Portland State University. She lives with her husband and son in New Jersey, where she enjoys exploring East Coast beaches, restaurants, and museums.