Fortius Global’s Annie Newman, Vice President, Creator Strategy, joined “The Short Answer” by Max Levy to share her takeaways from her time leading Governor Josh Shapiro’s digital strategy: forging real relationships with creators, betting on future stars, and being true to the Governor’s authentic voice. She also shared where she feels creators are most effective in the corporate and government relations space—and what companies and campaigns need to get them on board:
“Clients understand that they need someone to walk them through the political, the regulatory landscape, all of that good stuff. They need a shepherd. They also need that online, and many of them do understand it. There are pitfalls, there are places they should go, places they shouldn’t go, people they should talk to, people they shouldn’t.”
Read the complete interview on The Short Answer Substack.